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2D and 3D Character Animations from
Sabaiko Media

Character Animations for Branding
Brand building and the brand-customer relationship are critical components to your company’s success. Either you establish a brand-customer relationship or it evolves without you. Be in control of how others perceive your company and use 2D and 3D character animations to construct a strong, consistent brand identity. Animated characters can be humans like Maytag’s repairman, animals like MSN’s butterfly, or objects like American Airlines’ airplane. At Sabaiko Media, we work with you to determine which character type is best suited to accomplish your objectives.

With brand characters, people see the image and immediately associate it with their want or need. For instance, people see the bored repairman searching for things to fill his time and anticipate that a Maytag washer is built to last and will not need regular maintenance or repair. Another way to build branding with characters is through the consistent use of brand colors. American Airlines has chosen to feature their airplane in our nation’s colors (red, white, and blue) in anticipation that people will think of American Airlines for all their national flights.

Character Animations for Communicating When people are presented with information via a guide they learn and retain that information better than if they were told to make sense of it on their own. 2D or 3D character animations can be used to communicate complex products, technical processes, intricate charts, and more. Animated characters can be effective guides that help new employees learn how to operate a machine, direct clients through customer service procedures, demonstrate how a product works, show how a service can benefit a customer, highlight important areas of interest, emphasize warnings, and more. Guided by character animations, people are sure to receive your message regardless of its nature.

Animated characters can be anything or anyone and can be integrated into CD-ROM, DVD, or PowerPoint presentations, trade show videos, employee training videos, product demos, and more. You dictate the need and we’ll help you find the perfect representative for your company’s products or services: contact Sabaiko Media now for original 2D and 3D character animations

Multimedia Solutions